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1. Introduction

1.1 Why Convention Centre?

As the importance of building convention centers, sports complexes, and performing arts
venues in boosting local economies and raising standards of living for citizens of a country
becomes more widely recognized, conference and business tourism becomes a significant
Thesis Report V-SPARC VIT
portion of the global tourism industry. The rapidly expanding convention industry demands
the development of not just a convention center but also a convention destination complete
with shopping centers, hotel complexes connected to international airports via backward and
forward links, mass transit networks, and enough parking.

1.2 Understanding Convention Centre

A convention center is a sizable structure intended to host gatherings of people and
organizations to advance and discuss shared interests. Most of the time, a convention center
is built to host seminars, rallies, and meetings. It can also be modified for certain occasions,
like speeches or concerts by well-known performers. Meetings and other events
occasionally take place in spaces or buildings that aren't specifically made for conventions
but are nevertheless big enough to fit participants. Convention centers welcome visitors
from both domestic and foreign markets. The different market segments that frequent these
establishments are devoted to the events that are held there.

1.3 The MICE Industry

MICE tourism refers to the kind of travel when large groups are gathered for a specific
purpose, usually well in advance of the trip. The meetings, incentives, conventions, and
exhibitions (MICE) tourism segment is represented by the abbreviation MICE. Thus, this is
a category focused on government business that requires required (or non-discretionary)
travel. The odd man out in MICE is the incentives section; while it has a business
component—it's typically given as a reward to dealers, distributors, or employees—it tends
to be leisure-based.

1.4 Importance of Urban Design

Urban design creates beautiful, uniquely identifiable locations by combining several
elements of place-making, such as social justice, environmental responsibility, and
economic feasibility. Urban design is influenced by, but separates from, related fields
including engineering, planning, landscape, development economics, and transportation and
planning policy. It connects these and other threads. To summarise, urban planning involves
formulating a plan for a region and subsequently utilising abilities and assets to bring that
plan to life.

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