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● Additionally, the center will collaborate with textile companies and other
stakeholders to promote ethical practices, fair trade principles, and

environmental sustainability in the textile industry, ensuring the long-term

viability of traditional artisanal skills.

2.4 Promoting Recognition of Indian Fashion Globally:

Thesis Report V-SPARC VIT

● Recognizing the potential of Indian fashion on the global stage, the center will

actively promote the recognition and appreciation of Indian textiles and
designs worldwide. By showcasing India's unique cultural heritage through

exhibitions, events, and collaborations, the center aims to elevate the profile

of Indian fashion and position it as a global leader in design innovation.

● Through strategic partnerships with international organizations, fashion

houses, and cultural institutions, the center will facilitate cross-border
exchanges, market access, and collaborations, creating new opportunities for

Indian designers and artisans to showcase their talents on a global platform.

3. LITERATURE STUDY

3.1 Case Study - Mahabalipuram, Chengalpattu District

● Mahabalipuram, also known as Mamallapuram, stands as a testament to

India's rich historical heritage, boasting a UNESCO World Heritage Site
status. Located in the Chengalpattu district of Tamil Nadu, this ancient

coastal town attracts a steady flow of visitors, both domestic and

international, owing to its historical significance and architectural marvels.

● Historical Heritage: Mahabalipuram's historical significance dates back to the

7th and 8th centuries when it served as a bustling seaport of the Pallava
dynasty. The town is renowned for its rock-cut temples, monolithic

sculptures, and intricately carved cave temples, which are recognized as