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1. INTRODUCTION



                     1.1. Tiruppur

                            Tiruppur, located around 60 kms from Coimbatore City – also known
                     as the Manchester of South India, is a city that has developed along the banks
                        Thesis Report V-SPARC VIT
                     of the river Noyyal. Initially a part of the district of Coimbatore, Tiruppur in

                     2009 was made the capital for the Tiruppur District (Tiruppur, n.d.). The city

                     is primarily known for its textile and garment industry, that remains to be
                     one of India’s largest and most important industrial clusters for international

                     trade and export.



                     1.1.1.  India’s Knitwear Capital

                            In  the  1950s and  1960s,  Tiruppur  was largely  an agricultural  town.

                     Residents engaged in the production of cotton yarn (The rise of Tiruppur as
                     the  export  hub  of  India,  2024).  Owing  to  issues  with  water  needed  for

                     agriculture,  residents  started  setting  up  small-scale  industrial  units  in

                     producing  personal  wear.  The  water  rich  in  minerals,  was  suitable  in  the

                     production of garments, as bleached clothes came out whiter. By the 1970s,
                     many such local textile units were set up to cater to the increasing demand.

                     Tiruppur began to export orders in 1978, working with an Italian clothing

                     industrial cluster (Kalita), based in Verona.


                            Tiruppur, by the 1980s, established itself as an export-oriented textile

                     market, manufacturing knitwear products for global consumption. With time

                     it has garnered the name of “Dollar City”, “Small Japan”, “Banian City” for its
                     excellence  in  knitted  ready-made  garments and  for  the  foreign revenues  it

                     generates for the country (Kalita).



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