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4.9.3. Opportunities:
4.9.3.1. Growing IT industry:
Chennai's growing IT industry creates an opportunity for the proposed mall to cater
exclusively to the demands of IT workers, offering a one-of-a-kind retail and
Thesis Report V-SPARC VIT
entertainment experience.
4.9.3.2. Nature Integration:
By taking use of the site's natural surroundings and including green areas, the mall may
create an appealing setting that promotes well-being and
distinguishes itself from competitors.
4.9.3.3. Sustainable Design:
The increased need for sensitive settings may be met by emphasizing sustainable design
principles, such as energy-efficient systems and green construction materials.
4.9.4. Challenges:
4.9.4.1. Differentiation Deficit:
Absence of unique experiences, innovative concepts, or diverse amenities may jeopardize
its ability to differentiate itself from existing retail hubs.
4.9.4.2. Rise of E-commerce:
The unparalleled convenience and expansive selection offered by online shopping threaten
to negatively impact traffic and consumer
spending within the proposed mall
4.9.4.3. Shift in Work from Home Culture:
The emergence of remote work in IT sector and the potential shift in work culture towards
more flexible arrangements, such as work-from-home
options, may impact the footfall and demand for retail spaces.
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