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4.9. SWOC Analysis:

4.9.1. Strength:

4.9.1.1. Proximity to IT Hub:

The site's location near ASV Future Building offers a strategic advantage due to its
proximity to an established IT hub. This can attract a large pool of potential customers

who work in the IT industry.
4.9.1.2. Mixed Land usage:

The presence of commercial and residential areas in Manapakkam, Porur provides for
synergies and a diverse customer base, enhancing the potential

success of the proposed mall.

4.9.1.3. Good Vehicular Accessibility:

The site benefits from its accessibility to major roads and transportation networks,

facilitating convenient access for employees and visitors.
Thesis Report V-SPARC VIT

4.9.2. Weakness:

4.8.2.1 Traffic Congestion:

The Manapakkam and Porur regions are infamous for significant traffic congestion, which
may make It difficult to approach the location. Effective traffic management measures

will be required to address this challenge.

4.8.2.2. Lack of potential viewpoints:

Apart from high rise buildings there aren't many potential viewpoints surrounding the site

such as water bodies, parks etc....,
4.8.2.3. Market Competition:

Assessing the existing competition from other malls and other businesses in the region
would be critical to differentiate the planned mall and

attract customers efficiently.

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