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1. EXECUTIVE SUMMARY



                  Today, people often live in small places with limited entertainment options or

                  unfriendly  environments.  The  entertainment  hub  is  typically  a  neighborhood

                  mall,  park,  or  entertainment  center,  but  today,  consumers  expect  malls  and
                  shopping centers to offer not only goods but also entertainment and fun. Urban
                      Thesis Report V-SPARC VIT
                  Entertainment  Centers  (UEC)  are  family-oriented  entertainment  destinations

                  that  integrate  shopping,  recreation,  and  entertainment  to  create  a  complete
                  experience.



                  A UEC must be designed as a place with the correct mix of shopping and leisure,
                  typically  requiring  a  site  area  of  10-50  acres.  In  Coimbatore,  Tamil  Nadu,  a

                  rapidly growing city known as the textile capital of South India, there is a lack of

                  better entertainment and shopping facilities for the people. Most cities in Tamil

                  Nadu have reasonable shopping and entertainment facilities, but there is not an
                  integrated  area  where  visitors  can  experience  both  retail  and  entertainment

                  activities.



                  The proposed project will be located in Coimbatore, with excellent connectivity to
                  all means of transport. The project aims to create an urban entertainment center

                  for families or groups, combining entertainment and retail space, enhancing the

                  relationship  between  commercial  and  recreational  areas,  fostering  user
                  movement, and making the space lively and interactive.





                  Keywords: UEC, Entertainment Center, Coimbatore.
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